24-07-2024
Chorley Group is bringing the Peugeot and MG brands back to Blackpool, having completed a new investment at Blackpool Airport Enterprise Zone.
The business has just completed an extensive multimillion-pound development on Amy Johnson way, integrating MG & Peugeot into a new three-franchise operation along with Citroen, bringing its total brand representation on the Fylde Coast to six, including Nissan, Hyundai & Kia.
This significant investment underscores Chorley Group’s commitment to delivering exceptional client experiences and highlights their strategy of creating automotive destinations of the future.
Adam Turner, MD of Chorley Group, said: “We are particularly excited about bringing MG & Peugeot back to Blackpool. MG has a rich heritage and a strong following, and we believe its return will be warmly welcomed by the local community, taking our group presence of MG to three. The addition of Peugeot to our Blackpool portfolio not only broadens our range but also allows us to offer even more variety and innovation to our customers, with their leading tech, incredible pricing and premium vehicles. We are confident that both brands will thrive in this dynamic market, and we look forward to seeing the positive impact it will have on our clients in the local area and welcoming back the loyal Peugeot client base.
“Our goal is to establish sustainable destinations where clients can explore our brands in one location, ensuring a seamless and enjoyable experience, in a no pressure environment.”
As a leading employer in the North West, with 21 franchises and 400 employees, Chorley Group continues to innovate in the automotive industry. By consolidating multiple brands in one location, the business is creating experiential destinations for clients that offer choice, convenience, and a new standard for the automotive retail experience.